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🤝 Sales & Outreach

Sales Objection Handler

Turn a real objection into three honest responses — one that agrees, one that reframes, one that walks away — plus the question you should have asked earlier.

The Prompt — replace [BRACKETS] with your details

Act as a sales trainer. Help me handle a specific objection without sounding defensive or manipulative.

The objection, in the prospect's own words: "[PASTE EXACTLY WHAT THEY SAID OR WROTE]"

Context:
- What I sell and the price: [PRODUCT, PRICE]
- Where we are in the process: [STAGE]
- What I know about their situation: [CONTEXT]
- Competitors or alternatives in play: [INCLUDING "doing nothing"]

Deliver:
1. Your read on what the objection actually means — list the two or three underlying concerns it could be hiding, and how to tell which one it is
2. One clarifying question I should ask before responding at all
3. Three responses:
   - AGREE: where the objection is fair, say so and show what we do about it
   - REFRAME: change the frame (cost of inaction, wrong comparison, different timeline)
   - DISQUALIFY: the honest response if they are genuinely not a fit, written so I keep the relationship
4. For each response, the likely counter and my next line
5. The question I should have asked earlier in the process so this objection would not have arrived cold

Rules: no pressure tactics, no false scarcity, no disparaging competitors. If the honest answer is "we are not the right choice", say that plainly.

How to use this prompt

  • Paste the objection word for word — paraphrasing it loses the signal about what they actually care about.
  • Ask the clarifying question in real life before choosing a response; the diagnosis matters more than the script.
  • Keep the "question I should have asked earlier" and add it to your discovery list.

Why this prompt works

Objection handling goes wrong when the rep answers the surface sentence. Forcing a diagnosis first, and including an honest disqualify option, keeps the response grounded — and the "what should I have asked earlier" step turns a single save into a permanent fix to your process.

Variations to try

  • Add "the objection came by email, so write the response as an email under 100 words" for async deals.
  • Ask the model to role-play the prospect and push back three times so you can rehearse.
  • Run your five most common objections through it and build a one-page internal playbook.

Common mistakes to avoid

  • Using the REFRAME answer on an objection that was simply true. Buyers can tell.
  • Reading the response verbatim on a call instead of using it as preparation.
  • Ignoring the DISQUALIFY option and burning weeks on a deal that was never going to close.

Works well with

ChatGPT
Claude
Gemini

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