Follow-Up Sequence That Is Not Annoying
Write a follow-up sequence where every message carries something new — a resource, an angle, a graceful exit — instead of asking "any update?" five times.
The Prompt — replace [BRACKETS] with your details
Act as a sales writer. Write a follow-up sequence for a deal that has gone quiet. Situation: - Who I am following up with: [NAME, ROLE, COMPANY] - What happened last: [LAST INTERACTION AND DATE] - What they said they would do: [THEIR STATED NEXT STEP, IF ANY] - What I am asking for: [THE NEXT STEP I WANT] - What I genuinely have to offer: [RESOURCES, EXAMPLES, DATA, INTROS I CAN SHARE] - How long the buying cycle normally runs: [TIMEFRAME] Write [NUMBER, e.g., 4] messages spaced over [PERIOD], where each one: - Leads with something useful to them even if they never reply - Is under 90 words - Has a different reason to exist (new information, a relevant example, a deadline that is actually real, a clean exit) - Never says "just following up", "bumping this", "checking in", or "circling back" For each message give me: the send day, the subject line, the body, and one sentence on what a non-reply to this specific message tells me. End with a final message that closes the loop politely and makes it easy for them to restart later without embarrassment. Do not manufacture urgency that does not exist.
How to use this prompt
- List real resources you can share — without them the model will pad the sequence with empty check-ins.
- Actually send the exit message. It gets more replies than the three before it combined.
- Space the messages to your buying cycle, not to a generic three-day cadence.
Why this prompt works
A sequence works when each message would be worth sending on its own. Requiring a distinct reason per message, and a note on what silence means, turns follow-up from nagging into a series of small, informative bets — and the mandated clean exit is the message most people never write.
Variations to try
- Ask for a LinkedIn-message version limited to 300 characters each.
- Add "they went quiet right after we sent pricing" so the sequence addresses the likely cause.
- Request a version for a warm inbound lead who never booked, which needs a much lighter touch.
Common mistakes to avoid
- Inventing a fake deadline. It works once and costs you the relationship.
- Sending all four messages regardless of what happens — a reply should end the sequence immediately.
- Writing follow-ups that are only about your need for an answer.
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