Real Estate Listing Description Writer

Turn property facts into a listing description that sells the lifestyle — MLS-length, fair-housing-safe, with headline options and a social caption.

The Prompt — replace [BRACKETS] with your details

Act as a real estate copywriter. Write a listing description for:

- Property: [TYPE, BEDS/BATHS, SQFT, YEAR BUILT]
- Standout features: [LIST 3-5 — E.G., RENOVATED KITCHEN, SOUTH-FACING GARDEN, VIEWS]
- Recent updates: [ROOF, HVAC, FLOORS, ETC.]
- Location perks: [WALKABILITY, SCHOOLS DISTRICT NAME, TRANSIT, PARKS]
- Target buyer: [FIRST-TIME BUYER / FAMILY / DOWNSIZER / INVESTOR]
- Price: [PRICE]

Rules: describe the property and lifestyle, never the ideal resident (no "perfect for young families" — fair-housing compliant). Lead with the strongest feature, make rooms feel lived-in ("morning coffee on the east-facing deck"), keep it under [WORD LIMIT, e.g., 250] words, and end with a call to action.

Also give: 3 headline options, a 1-sentence teaser for the photo caption, and a 150-word Instagram version with a hook first line.

How to use this prompt

List features in plain facts; let the AI do the lifestyle framing.
Check your MLS character limit and set the word cap accordingly.
Review for fair-housing compliance in your jurisdiction before posting — you are responsible for the final text.

Works well with

ChatGPT

Claude

Gemini

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