Press Release & Announcement Writer

Write an announcement with a headline a journalist could run unchanged, a lead that answers who-what-why, and quotes that say something.

The Prompt — replace [BRACKETS] with your details

Act as a communications lead who has pitched journalists and knows what gets deleted.

The announcement:
- What is happening: [LAUNCH / FUNDING / PARTNERSHIP / MILESTONE / HIRE]
- Company: [NAME, WHAT IT DOES IN ONE LINE, LOCATION, FOUNDED]
- The specifics: [NUMBERS, DATES, NAMES, TERMS — everything concrete you have]
- Why anyone outside the company should care: [THE HONEST ANSWER]
- Who is quoted: [NAME, TITLE, AND WHAT THEY ACTUALLY THINK]
- Target outlets or audience: [TRADE PRESS / LOCAL / CUSTOMERS / INVESTORS]
- Embargo or publish date: [DATE]

Deliver:
1. A headline under 90 characters that a journalist could publish unchanged, plus a subhead that adds the second most important fact
2. A lead paragraph answering who, what, when, where, and why-it-matters in under 40 words
3. Two body paragraphs: context and specifics, with the numbers front-loaded
4. Two quotes that contain information rather than enthusiasm. Neither may use "excited", "thrilled", "delighted", "proud", or "revolutionise". If my quote source said nothing substantive, tell me what to go back and ask them
5. A boilerplate paragraph about the company
6. Contact details block
7. A 40-word pitch email version for journalists, and the subject line
8. The honest assessment: is this actually newsworthy to my target outlets, or is it a customer announcement dressed as press? If it is the latter, say so and suggest the better channel

Do not invent numbers, dates, customers, or quotes. Mark any gap as [NEED].

How to use this prompt

Read section 8 before anything else — most press releases should have been a blog post or a customer email.
Take the quote requirement back to your executive; "we are thrilled" is not a quote, it is a placeholder.
Send the pitch email, not the release, as your first contact with a journalist.

Why this prompt works

Press releases fail by burying the news under enthusiasm. Banning the standard adjectives forces the quotes to carry information, and asking the model to judge newsworthiness honestly saves you from a pitch that damages your credibility with the outlets you will need later.

Variations to try

Ask for a customer-facing announcement version and an internal all-hands version from the same facts.
Add "the news is modest and the outlet is a niche trade publication" for a more appropriately scaled pitch.
Ask what questions a skeptical journalist would ask, and prepare answers before you send.

Common mistakes to avoid

Publishing a release with an invented statistic that nobody can source.
Sending an eight-paragraph release cold, when the pitch email is what gets read.
Announcing something newsworthy only to you and spending your one relationship with a journalist on it.

Works well with

ChatGPT

Claude

Gemini

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