Local SEO & Google Business Profile Optimizer

Act as a local SEO specialist. Build a plan for a business that needs to show up in local search.

The business:
- Name, category, and what it does: [DETAILS]
- Location(s) and service area: [ADDRESSES, OR RADIUS IF SERVICE-AREA BUSINESS]
- Website: [URL AND WHAT PAGES EXIST]
- Google Business Profile status: [CLAIMED / UNCLAIMED / WHAT IS ON IT]
- Reviews: [COUNT AND AVERAGE, AND ON WHICH PLATFORMS]
- Main local competitors: [NAMES]
- Services and the terms customers use for them: [LIST — USE CUSTOMER LANGUAGE, NOT INDUSTRY JARGON]

Deliver:
1. Google Business Profile: primary and secondary categories with the reasoning, services to list, attributes, description, photo plan (what to shoot and how often), and the posting cadence that is worth the effort
2. NAP consistency: what exactly must match everywhere, the citation sources worth fixing for my category, and how to find bad ones
3. Review strategy: when to ask, how to ask without violating platform rules, a request template, and response templates for a five-star, a three-star, and an unfair one-star
4. Website: the location and service page structure, what each page needs, the schema markup to add, and the internal links between them
5. Local content that earns links and relevance, specific to my area rather than generic blog posts
6. The map pack ranking factors I can influence, ranked by effort versus impact for my situation
7. A 30-day action list in order, with which items are one-off and which are ongoing

Flag anything that varies by country or platform policy, and tell me to verify the current rules.