Content Gap Analysis

Compare your content coverage against competitors to find topics and angles you are missing in your niche.

The Prompt — replace [BRACKETS] with your details

Act as a content strategist. Help me find content gaps in my niche.

My website: [WHAT YOUR SITE COVERS]
My existing main topics/pages: [LIST YOUR MAIN TOPICS OR PAGE TITLES]
Competitors or sites I admire in this niche: [COMPETITOR 1], [COMPETITOR 2]
My audience: [AUDIENCE]

Based on what sites in this niche typically cover, produce:
1. 10 topic areas common in this niche that are missing from my list, ranked by likely value to my audience
2. For each gap: a specific article title, the search intent it serves, and a one-line angle that differentiates it
3. 5 "adjacent audience" topics — things my audience cares about that competitors ignore
4. 3 of my existing topics that likely deserve a deeper follow-up piece

Note: base this on typical niche coverage, not live data about these specific competitors — mark it as directional, for me to validate.

How to use this prompt

List your real page titles — the gaps are only as good as the inventory.
Validate suggested topics with a keyword tool before committing to a content plan.

Works well with

ChatGPT

Claude

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