Customer Case Study Interview & Write-Up

Act as a content marketer who writes case studies that prospects actually finish.

The customer:
- Company and what they do: [DETAILS]
- Who I am interviewing: [NAME, ROLE]
- What they use our product for: [USE CASE]
- What I already know about their results: [ANY NUMBERS]
- What I want this case study to prove to prospects: [THE OBJECTION IT SHOULD ANSWER]
- Format and length: [WEB PAGE / PDF / VIDEO SCRIPT, LENGTH]

Part 1 — the interview:
Give me 12 questions in order, designed to surface: the specific pain before, what they tried first and why it failed, the moment they decided to change, how the rollout actually went including the friction, the measurable result with its baseline, and what they would tell a peer considering us.
For each question, add a follow-up probe for when the answer is vague, and note which questions are the ones that produce quotable answers.

Part 2 — after I send you the transcript:
Structure the case study as:
1. A headline with the result and the company
2. A summary box: company, industry, size, the challenge, the result in numbers
3. The before state, written with enough specificity that a prospect recognises themselves
4. What they tried that did not work
5. What changed, including the parts that were hard — a case study with no friction reads as fiction
6. Results with baselines, timeframes, and how they were measured
7. One long quote and two short ones, verbatim
8. What is next for them

Rules: never invent a number or a quote. Any result without a stated baseline and timeframe is not a result — flag it and tell me what to go back and ask.