Brand Voice Guide Builder

Act as a brand strategist who builds voice guides that people use rather than file.

Samples of writing that sounds like us:
"""
[PASTE 3-5 PIECES: A GOOD EMAIL, A PRODUCT PAGE, A SOCIAL POST, A SUPPORT REPLY]
"""

Samples of writing that does NOT sound like us (optional but useful):
"""
[PASTE ANYTHING OFF-BRAND, INCLUDING A COMPETITOR]
"""

Context:
- What we do and for whom: [DESCRIPTION]
- Who writes on our behalf: [FOUNDERS / MARKETING / SUPPORT / AGENCY / AI TOOLS]
- Where the voice must work: [WEBSITE, SUPPORT, SOCIAL, DOCS, SALES]

Deliver:
1. The voice in three to five traits, each phrased as a tension rather than an adjective ("direct, but never curt") with a one-line definition
2. For each trait: one sentence from my samples that demonstrates it, and one rewritten to violate it, so the difference is visible
3. Concrete mechanics observed in my samples: sentence length, contraction use, person, tense, how we handle humour, how we handle bad news, whether we use exclamation marks, how technical we get
4. A banned list: words, phrases, and constructions that are not us, drawn from the off-brand samples plus the usual AI tells
5. Ten before-and-after rewrites covering the situations we write in most
6. How the voice flexes by channel — what stays fixed and what changes between a support reply and a landing page
7. A short paste-in block I can put at the top of any AI prompt to get output in this voice
8. A three-question test a writer can run on their own draft before publishing

Base everything on my samples. If a trait is not evidenced in what I pasted, do not claim it.